Chorley woman set up greetings card business to fund her IFV treatment – and now she’s quit the rat race
Written by Skywave Radio News on August 7, 2022
An ex-teacher decided to quit the rat race and expand her small businesses after being inspired by her personal experiences.
Louisa Hewitt was a Primary and Early Years teacher for 20 years, but knew she had a calling elsewhere. In 2018, she set up her own business, Personalised Pineapple and Cards from her home in Chorley which grew in success alongside her teaching day job.
However, in July 2020, 43-year-old Louisa decided to quit her teaching job to go travelling and explore the world – but these plans were put on hold as the world was grappled by a pandemic and, more personally, Louisa fell pregnant only a month later.
“I was already doing my card business alongside my teaching job and then I put my notice in before the pandemic to go travelling,” Louisa told LancsLive.
“Obviously coronavirus stopped people from travelling so I couldn’t do that and I also got pregnant as soon as I finished teaching, so I decided to focus on my business.” Although she fell pregnant naturally, Louisa, who has a partner and two children, had undergone IVF treatment for a few years prior – and in order to fund the treatment, set up her card business, calling it Personalised Pineapple and Cards.
The name was decided upon as a ‘Pineapple’ is a symbol that represents IVF, due to the theory that an enzyme in the fruit can help an embryo implant into the uterus. Whilst focusing on the cards, Louisa went through a second personal experience that would create another business idea for the female entrepreneur.
In the same year, in 2020, Louisa’s ‘Little Gran’ passed away and she wanted to give something away to family and friends at her funeral and couldn’t quite find what she wanted. Bearing in mind her Little Gran loved flowers and birds and was the tea lady at the local town hall for many years, Louisa decided to make seed and tea bag packets as a special reminder of her life.
Louisa added: “My Little Gran was about 92 or 93 when she passed away and I wanted to create something in her memory to give loved ones. Then I thought it was a good idea to start selling the seed packets to other people, after my own Little Gran had passed, so they could share the memory of a loved one too.”
Throughout the various lockdowns and child-raising, Louisa perfected her seed packets, which are now professionally made and printed to a high quality. The success of this side of the business continued to grow and Louisa created a separate business, Blooming Memories, dedicated to the sale of seeds and tea bags for different occasions.
“I decided to separate Personalised Pineapple Cards and Prints and Blooming Memories because my cards a bit more tongue-in-cheek, but the seeds side of things keep me busier, Louisa continued. “I sell my cards on Amazon and Ebay and I work from home, the businesses are just me.
“For the future, I’d love to create my own grow-your-own kits for kids, including vegetables and edible flowers and I’m thinking of selling seed calendars in 2023. I used to do everything personalised but more recently, I’ve decided to keep it generic for some of my designs.
“I’m conscious of my products being environmentally friendly too.”